Little Known Ways for Wealth Management

1. Know your real worth

This is the first step to create a solid financial plan for yourself. When you know your net worth, you also know your assets and liabilities. It offers you a snapshot of your financial position at a given point in time. Knowing your net worth allows you to confront the realities of your current financial situation. A review of your net worth helps determine where exactly you stand. It shows you the path of where you want to go in terms of personal finance. It also gives you a wake-up call if you are not heading in the right direction. If you have trouble determining your net worth you can always consult a mutual fund advisor in India online or offline depending on your convenience.

2. Spend less than your income

It sounds like very old advice, but as they say, old is gold. To create wealth, you must have surplus funds to invest in the market. You should not simply exhaust all of your monthly income on pleasure instruments. We are not suggesting you be overly frugal, but have a cautious approach while spending your hard-earned money. Keeping track of your monthly budget is an excellent way to start.

3. Invest wisely with proper knowledge about the product

You need to have leftover funds to invest in. However, there are so many schemes and products on the market to invest in. Do not gamble your hard-earned money on products that are difficult to understand. Decent quality of assets can offer you capital growth as well as income. You need to consider your risk limits before investing in any financial instrument. It is recommended that you should speak to a wealth management company in India for an organized wealth management plan.

4. Don’t put all your eggs in one basket

This is an old saying, yet it is very appropriate while investing. You need to keep a standard variation in your asset allocation. Diversification of your investments has three key advantages:

It minimizes the risk in your investments with diverse asset allocation.
It helps you to preserve the capital and protect your savings.
It removes the dependency on one source of income and helps you generate returns through other investment channels.

5. Be patient

Investments are always subject to market risks. It is important to not panic with the slightest fluctuations in the market. You need to trust your investments, have patience, and give them time so that it can settle and mature. Patience will ensure that you get the best returns for your investments. In case of market fluctuations or when you are worried about returns on investments, it is advisable to speak with your financial advisor before arriving at any hasty decisions. Always remember, volatility is an integral part of any investment and can be tackled with patience.

6. Monitor your investments periodically

Patience is good for any investment. However, only patience will not help you generate great returns. You need to keep a regular tab on all your investments. It will allow you to find out which investments are performing and those which are not. It will help reshuffle your asset allocation, to get the best returns over a period of time.

7. Be safe, be insured

You can never be sure of what life has planned for you. It is imperative to have proper insurance cover while creating wealth. People purchase insurance to save taxes or as an investment or both. However, you mustn’t mix your investments and insurance. First, you need to have the proper coverage that will take care of your family and you in case of any emergency. Next, choose those insurance policies such as endowment or child plans that will help you reach your financial goals. In the end, buy plans such as unit-linked insurance policies (ULIPs) that will help you create wealth.

8. Plan your taxes

One thing is certain in finance: taxes will never go away. The rules, regulations, and tax brackets will change according to time, however, taxation itself will remain. It keeps affecting your finances in every aspect. You need to have a strong approach in terms of dealing with taxes. Don’t wake up when it is the final week of filing your returns. Plan your taxes well ahead. Consult with a financial planning advisor who will guide you to make the necessary investments that will provide you a tax benefit. Planning your taxes will not only save you from the chaos and hasty investment decisions, but it will also help you save money.

9. Plan for retirement

Retirement planning is an important part of your wealth management plan. You have to make sure that all the wealth creation ideas must be in line with your retirement too. You need to invest in such a way that even after your successful professional life, you can have a steady source of income and continue building up wealth. You can also avail of certain tax benefits. More importantly, you will have that peace of mind that you were always looking for!

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Some economic indicators you can consider while Trading Forex

Top economic indicators, index and report which you can consider while trading forex

There are technical tools and fundamental tools which help in analysing the trade in the forex trading. Most of the traders make use of them, but somewhere to harvest most, you require to learn other concepts which affect the price of the currency. Here we have compiled the list of top economic indicators which you can consider while making the trading decisions.

1) Economic indicators

Economic indicators refer to the report or data issued by the private or the government organisation which reflect the economic performance of the country’s currency. The economic information is the key instrument through which one can directly estimate the economic health of the county. But always remember that there are some other political factors which too affect the financial performance of the nation.

2) Gross domestic product or GDP

GDP refers to the total value of products and services produced in a boundary of the country during a given financial year. It is also regarded as the primary tool to measure the economy of a country.

The figures for GDP acts as a lagging indicator. Most traders pay attention to two reports issued in the months before the final gross domestic figure data releases. These are the preliminary report and the advance report. Notable revisions of these reports can lead to considerable volatility.

3) Retail Sales

The retail sales data keeps the track and estimates the total financial receipts of all retail stores in a provided country. This report is prepared by collecting several samples from retail stores throughout the country. Traders can use this to anticipate the performance of most vital lagging signals and to assess the instant direction of the economy. Revision of this retail sales report helps in causing significant volatility. One can also compare the sales movements of a publicly-traded firm with retail sales reports.

4) Industrial production

This report reflects a variation in the production of mines, utilities and factories within a country. It also brings out its utilisation capacity. It is the degree to which the capacity of the factory is used. It is suitable for a country if the production increases while being at its zenith or near-maximum capacity utilisation.

5) Consumer price index (CPI)

The consumer price index estimates the variations in the cost of goods across 200 distinct categories. When we compare this report with the total national export, then we can see if the nation is losing or making capital on its goods and services. Stay vigilant and monitor the exports. It is because this is the famous focus with many investors as the cost of exports generally varies concerning currency’s weakness or strength.

How to start trading with a suitable broker?

The process of opening an account with an authentic financial service provider is simple and instant. You just need to follow these four simple steps:

1) Visit the site of the broker and check the URL precisely. There are various fake firms around in the forex market. Always remember that no two websites have the same URL. Their design of counterfeit and authentic can be the same but URLs are always different for a different website.

2) Get yourself registered with the broker. You will have to enter your name, surname, profession, email id and phone number

3) The next step is uploading the required documents. It includes identity proof such as passport and national id, addresses proof such as bills and financial and bank statements (not older than six months)

4) Choose the trade you wish to pursue and deposit the amount for the same.

Follow the steps provided above to open an online trading account with a financial service provider. Remember to stay away from the fake ones.

There are sundry brokers around the world but finding the authentic one is a difficult task. We have found the best for you. TradeATF is a legitimate financial service provider regulated by the Cyprus Securities and Exchange Commission. The minimum deposit to start trade with the broker is $250 with zero commission on the trade.

The Bottom Line

Trading in forexis not a simple job. It requires expertise in reading charts, graphs, understanding statistical data and making their use while making decisions. The charts and graphs are made by analysing the economic condition of a country and impact on a particular currency. The article covered all the economic indicators, reports and indexes which one should check on their part despite relying entirely on others.

The Role of Analytics: Leveraging Data for Informed Decision-Making in Amazon Account Management

Introduction:
In the ever-evolving landscape of e-commerce, success on platforms like Amazon requires more than just listing products and hoping for the best.Sellers need to maximise their Amazon account management tactics and use analytics to make knowledgeable decisions in order to maintain competition.We’ll talk about the importance of analytics in understanding the subtleties of the Amazon marketplace in this blog article, as well as how merchants may maximise their data..

Understanding Amazon Analytics:
Amazon offers a plethora of analytics services and solutions to merchants in order to assist them in tracking account success.These analytics tools offer a wealth of data, from sales statistics to consumer behaviour information, that can be quite useful for making strategic decisions.

Sales Performance Analysis:
Understanding your sales performance in great detail is one of the main advantages of using Amazon analytics.Sellers can study sales data across different time periods, look at income patterns, and determine which products are best-selling.Inventory planning requires this information in order for sellers to maximise stock levels and prevent situations where there are shortages or excess inventory.

Customer Behavior Insights:
Moreover, Amazon analytics offer insightful data about consumer behaviour.Sellers looking at metrics like as page visits, conversion rates, and buyer demographics can modify their product listings to better meet the needs of their clients.You may make improvements to pricing, photos, and product descriptions by monitoring how customers engage with your listings.

Competitor Analysis:
Analyzing the performance of competitors is a critical aspect of Amazon account management. Sellers can track competitors’ pricing strategies and sales performance with Amazon analytics. This data is essential for determining market trends that could affect your company, improving product listings, and modifying your own price.

Advertising Effectiveness:
For sellers utilizing Amazon Advertising, analytics play a crucial role in assessing the effectiveness of ad campaigns.Sellers can improve their advertising tactics by examining indicators such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). By using a data-driven approach, advertising budgets are distributed effectively to optimise campaign impact.

Leveraging Data for Informed Decision-Making:
Now that we understand the key components of Amazon analytics, let’s explore how sellers can leverage this data for informed decision-making in their account management.

Inventory Planning and Management:
Analyzing sales performance data allows sellers to forecast demand accurately. By understanding which products are performing well and which are lagging, sellers can optimize their inventory levels. This helps in preventing stockouts, reducing storage costs, and ensuring that popular products are always available to customers.

Pricing Strategies:
Competitive pricing is a cornerstone of success on Amazon. By regularly analyzing competitor pricing and monitoring the performance of your own pricing strategies, sellers can make informed decisions about adjusting prices to stay competitive. Data-driven pricing decisions can lead to increased sales and improved profitability.

Listing Optimization:

Customer behavior insights provided by Amazon analytics offer a goldmine of information for optimizing product listings. Sellers can identify which product images, titles, and descriptions resonate most with their target audience. This information can be used to refine listings, enhance product visibility, and improve conversion rates.

Marketing and Advertising Optimization:
For sellers running advertising campaigns on Amazon, analytics are the key to optimization. By continuously monitoring the performance of ad campaigns, sellers can identify high-performing keywords, adjust bidding strategies, and allocate budgets effectively. This iterative process ensures that advertising efforts align with business goals and deliver a positive return on investment.

Customer Engagement and Satisfaction:
Understanding customer behavior goes beyond the initial sale. Analytics allow sellers to track customer satisfaction through reviews and feedback. Positive reviews contribute to higher search rankings and increased trust among potential buyers. Analyzing customer feedback can also provide insights into potential areas for improvement in products or customer service.

Challenges and Considerations:

While leveraging analytics in Amazon account management is undeniably powerful, sellers should be aware of certain challenges and considerations. These include:

Data Accuracy and Interpretation:
Ensuring the accuracy of the data is crucial for making informed decisions. Sellers should regularly validate and cross-reference data from multiple sources to avoid inaccuracies. Additionally, interpreting data correctly requires a nuanced understanding of the Amazon marketplace and e-commerce dynamics.

Keeping Up with Changes:
The e-commerce landscape, including Amazon’s policies and algorithms, is constantly evolving. Sellers need to stay informed about changes in the platform’s features and adapt their analytics strategies accordingly. Regularly updating knowledge and analytics approaches ensures relevance and effectiveness.

Balancing Automation and Human Insight:
While automated tools and algorithms can provide valuable insights, human intuition and experience remain indispensable. Sellers should strike a balance between relying on analytics tools and leveraging their own industry knowledge to make well-informed decisions.

Conclusion:
In the competitive realm of Amazon selling, the role of analytics in informed decision-making cannot be overstated. Sellers who harness the power of data-driven insights gain a competitive edge by optimizing inventory, pricing, advertising, and overall account management strategies. As the e-commerce landscape continues to evolve, sellers who prioritize analytics as a core component of their business strategy will thrive in the dynamic marketplace of Amazon USA.

Maximizing Your Online Potential: Unleashing the Power of SEO Services

In the vast digital landscape, where millions of websites vie for attention, standing out is not just an aspiration but a strategic necessity. Search Engine Optimization (SEO) services have become indispensable tools for businesses looking to enhance their online presence, drive targeted traffic, and achieve sustainable growth. This article aims to unravel the intricacies of SEO services, exploring their significance, key components.

I. The Significance of SEO Services:

In the era of information overload, users heavily rely on search engines like Google to discover products, services, and information. SEO services act as a roadmap, guiding search engines to understand and prioritize your content, making it accessible to users actively seeking what you offer.

A. Visibility and Rankings:

SEO services are designed to improve a website’s visibility on search engine results pages (SERPs).Higher rankings lead to increased exposure, establishing your brand as an authoritative figure in your industry.B. Targeted Traffic:

SEO targets users actively searching for products or services related to your business.By optimizing for relevant keywords, you attract a more qualified and targeted audience.C. Credibility and Trust:

Websites ranking higher on SERPs are often perceived as more trustworthy and credible.Establishing trust through SEO is crucial for converting website visitors into customers.II. Key Components of SEO Services:

A. 1. Keyword Research:

The foundation of effective SEO lies in identifying and targeting the right keywords.Tools like Google Keyword Planner help find high-volume, low-competition keywords relevant to your business.B. 2. On-Page Optimization:

Crafting compelling, relevant, and keyword-rich content.Optimizing meta tags, headings, and images to improve search engine visibility.Ensuring a seamless user experience with mobile responsiveness and fast loading times.C. 3. Off-Page Optimization:

Building a diverse and high-quality backlink profile from reputable websites.Engaging in social media marketing to increase brand visibility and authority.D. 4. Technical SEO:

Optimizing website structure, navigation, and URL structures.Improving crawlability and indexability for search engine bots.Implementing schema markup to enhance rich snippets and improve click-through rates.III. Strategies for SEO Success:

A. 1. Content is King:

Creating high-quality, informative, and engaging content is paramount.Regularly updating content to showcase relevance and freshness.B. 2. Link Building:

Building a strong and authoritative backlink profile.Acquiring links from reputable websites within your industry.C. 3. Mobile Optimization:

As mobile usage continues to rise, ensuring a mobile-friendly website is essential.Responsive design and optimizing for mobile page speed contribute to improved rankings.D. 4. Local SEO:

Optimizing for local searches by ensuring accurate business information.Claiming and optimizing Google My Business listings.E. 5. User Experience (UX):

Enhancing the overall user experience on the website.Reducing bounce rates and increasing time on site through intuitive design and navigation.IV. Benefits of SEO Services:

A. 1. Increased Visibility:

Higher rankings lead to increased visibility and exposure.Potential customers are more likely to discover your business.B. 2. Targeted Traffic:

SEO attracts users actively searching for what your business offers.This targeted traffic increases the likelihood of conversion.C. 3. Cost-Effectiveness:

Compared to paid advertising, SEO offers a cost-effective long-term strategy.It provides sustainable results and a higher return on investment.D. 4. Credibility and Trust:

Higher rankings contribute to a positive perception of credibility.Establishing trust is crucial for customer acquisition and retention.E. 5. Analytics and Insights:

Utilizing analytics tools to track and measure SEO performance.Gaining insights into user behavior, allowing for continuous improvement.

Healthy SEO Practices: Elevating Your Healthcare Brand Online

In today’s digital age, establishing a strong online presence is crucial for healthcare brands looking to reach a wider audience and build trust. Implementing healthy SEO practices is the key to ensuring your healthcare brand stands out in the competitive online landscape. By optimizing your website for search engines, you can enhance visibility, credibility, and ultimately, the success of your healthcare brand.

Keyword Research: Begin by conducting thorough keyword research to identify the terms and phrases potential patients are likely to use when searching for healthcare services. Incorporate these keywords naturally into your website content, meta tags, and headings. This will help search engines understand the relevance of your content to users’ queries.
Quality Content Creation: Craft informative, accurate, and engaging content that addresses the needs and concerns of your target audience. Regularly update your website with relevant blog posts, articles, and educational materials. High-quality content not only attracts visitors but also encourages other websites to link to yours, improving your site’s authority in the eyes of search engines.
Mobile Optimization: With the increasing use of mobile devices, it’s essential to ensure your website is mobile-friendly. Search engines prioritize mobile-responsive sites, making it easier for users to access your healthcare information on various devices. A seamless mobile experience contributes to improved search rankings and enhances user satisfaction.
Local SEO: Optimize your healthcare brand for local searches by creating and verifying a Google My Business profile. Ensure that your business information, such as name, address, phone number, and business hours, is accurate. Encourage satisfied patients to leave positive reviews, as these can significantly impact your local search rankings.
User Experience (UX) Optimization: A positive user experience is vital for retaining visitors and improving search rankings. Optimize your website’s navigation, load times, and overall usability. A user-friendly site not only pleases search engines but also enhances the trustworthiness of your healthcare brand.
Secure and Accessible Website: Implement security measures such as SSL certificates to ensure a secure connection for users. Additionally, make your website accessible to individuals with disabilities by providing alternative text for images and ensuring compatibility with screen readers. Search engines prioritize secure and accessible websites in their rankings.
Social Media Integration: Integrate social media into your online strategy to broaden your healthcare brand’s reach. Share your content on platforms such as Facebook, Twitter, and LinkedIn, and encourage social sharing. Social signals, such as likes and shares, can positively impact your search engine rankings.
By incorporating these healthy SEO practices, your healthcare brand can establish a robust online presence, reach a larger audience, and ultimately improve patient engagement and trust. As the digital landscape continues to evolve, staying proactive with your SEO efforts will contribute to the sustained success of your healthcare brand online.

What is Most Important in Digital Marketing?

Digital Marketing is one great option to market products and services online. Also known as Online or Internet Marketing, it is key to brand promotion, selling products, and services through the use of social media, and SERPs search engine result pages.

Many people on the web wish to create digital marketing campaigns but have little knowledge of how to go about it. The best options are to learn or hire a digital marketing agency. I would suggest the latter since this is a professional marketing approach and required expertise and experience. Digital Marketing agencies are experts in marketing and will do a great job. Here we are discussing organic campaigns that differ from paid marketing.

The digital marketing market size worldwide reached USD 321 billion in the year 2022. The growth rate is at a CAGR of 13.1%. The market size is expected to be around USD 671.86 billion by the year 2028.

Main Activity for Internet Marketing
The main focus in Internet Marketing is on the following:
SEO or search engine optimization
Content Distribution
Email Marketing
Search engine optimization targets the SERPs or the search engine result pages. This is an organic or free campaign that puts stress on the following:

On-Page Optimization
Off-Page Optimization
On-page, optimization is developing websites as per the search engine guidelines set by Google since the search company command over 90% search market. The factors that make a difference are good download speed (Web Core Vitals), stable link structure, and good site architecture. On the page, elements comprise title and meta descriptions, alt text, and unique content based on intent and topic relevance. One should configure the site well on the stable server with no downtime, and enough bandwidth. Design the website such that elements do not block caching and do not send too many server queries.

Off-page, optimization is building quality content-wrapped links and distributing them on social media and other available platforms. Social bookmarking content created is another means of bringing it to the notice of search engines for early indexing and storing. High-traffic social bookmarking sites bring in referrals as well.

Content Distribution
Online marketing is creating various types of content and distributing them on Social Media and other platforms. The writeups should be uniquely relevant and well written, graphics should be well designed, photos should be lightweight, and videos well made.

The basic marketing funnel is as follows:
Awareness or Attraction
Engagement
Goal Conversion or Action
Internet marketing results take time to come out but they are meaningful.

Email Marketing

Email marketing requires a huge database of people with an interest in your brand, services, or products. A carefully endearing letter should be framed and posted to all. But please remember to provide an unsubscribe link and do not post too often.

Email marketing adds to the coverage and is very helpful in marketing online. Although one in five emails are opened the exercise is highly effective.

Sustainability Practices in Sleman Pharmacies

In Sleman, a regency in Indonesia known for its cultural richness and growing urbanization, pharmacies play a crucial role in healthcare. As these establishments cater to the community’s medical needs, their impact on the environment and society is significant. Implementing sustainable practices in pharmacies is not just a trend but a necessity to ensure long-term well-being for both the community and the planet.

Firstly, waste management is a critical aspect of sustainability. Pafislemankota are increasingly adopting practices to minimize waste generation. This includes reducing packaging materials, promoting the use of recyclable materials, and implementing proper segregation of waste for recycling. By reducing landfill waste and encouraging recycling, pharmacies contribute to environmental conservation and public health.

Secondly, energy efficiency measures are being embraced to reduce carbon footprints. Many pharmacies in Sleman are transitioning to energy-efficient lighting systems, such as LED bulbs, and installing sensors to control energy consumption. Additionally, some pharmacies are exploring renewable energy sources like solar panels to power their operations. These efforts not only lower operational costs but also mitigate environmental impact by reducing greenhouse gas emissions.

Moreover, water conservation practices are gaining traction among Sleman pharmacies. Simple steps such as installing water-saving faucets and toilets help minimize water usage. Some pharmacies are also implementing rainwater harvesting systems to meet non-potable water needs, further easing pressure on local water resources. These initiatives showcase pharmacies’ commitment to sustainable resource management and environmental stewardship.

Furthermore, promoting sustainable healthcare products is becoming a priority. Pharmacies in Sleman are increasingly stocking eco-friendly and organic products, reducing the environmental impact of pharmaceutical consumption. Educating customers about the benefits of sustainable products fosters a culture of responsible consumption and supports local producers who adhere to ethical and eco-friendly practices.

Social responsibility is another cornerstone of sustainable pharmacy practices in Sleman. Many pharmacies actively engage in community outreach programs, promoting health education and awareness. They participate in local environmental initiatives, such as tree planting drives and community clean-up activities, to foster a cleaner and healthier environment for all residents.

In conclusion, the adoption of sustainable practices by pafislemankota reflects a growing awareness of environmental and social responsibilities. By managing waste responsibly, conserving energy and water, promoting sustainable products, and engaging in community initiatives, pharmacies contribute positively to both local communities and the global environment. These efforts not only enhance the pharmacies’ reputations but also inspire others to embrace sustainability, creating a healthier and more sustainable future for Sleman and beyond.

A Comprehensive Guide of SMSF Home Loan

An ever-increasing number of Australians are seeking to take more control and be engaged in their superannuation. With more than 1/3 of their entire superannuation pool of funds within this area, the Self-Managed Super Fund (SMSF) seems to be getting ideal retirement planning for many Australians. An SMSF home loan truly allows you to take your fate in your command and enhance your retirement savings in the manner you think will be best for your future.

What do you understand by SMSF home loan?

An SMSF aims to give yourself more power over your super, the amount you pay into it, and where and how much of it spent. It is a private superannuation fund that you can handle yourself, instead of dealing with a superannuation provider.

Factors to take into account before considering SMSF home loans

Cashflow effect: Money and stocks are usually regarded as more liquid assets since they’re generally simple to get and move around. On the other hand, home or property regarded as non-liquid an asset you can get; it’s inflexible, hard to market and hard to get into the equity or value in it.

Expenses: Investors tend to be put off SMSF home loan because of the wide assortment of costly spending associated with them. It can take a group of lawyers, accountants and several other parties to make sure everything is trustworthy and on schedule, which isn’t cheap. Expenses include Upfront charge, Advice charge, Legal charge, Stamp duty charge, Bank charges.

Benefits of SMSF home loan

An SMSF can be cheaper to deal with as compared to other retail super funds.
Resources within the SMSF home loans are secured from creditors if a person dies bankrupt.
Member has flexibility and control on what their superannuation fund has been spent in.
Asset and resource protection may be an integral concern for Australians, particularly business owners, and superannuation may be a structure that secures an individual from bankruptcy and legal action.
Are You thinking of investing in home loans in Sydney, Australia? Then consult our home loan brokers at Your Finance Advisor to get assistance in your financial decision.

Your Finance Advisor is an Australian most trusted and prominent finance advising company. Our skilled and trained team of home loan brokers expertise in securing the best possible guarantor home loans in Australia for our potential customers that suits their lending needs.

The reliable and dependent team of Your Finance Advisor has been working in this sector for the last several years. It has a great experience in advising the customers about eligibility criteria and highlights of the SMSF home loans in Australia and assisting them to get the best solution for applying to the loan.

ESG Investing: Explained & Simplified

If you’ve started to become environmental friendly and value certain ethics and principles, then you’d want your investments to follow the same values as well. That’s where ESG investing comes in.

What is ESG Investing?

ESG investing means investing in companies that contribute to better people, planet & profits, without sacrificing investment returns. ESG factors may include non-financial parameters that does have a material impact on a company’s long-term financial health.

ESG encourages companies to look beyond traditional parameters and measure sustainability. Companies are evaluated on quantitative and qualitative parameters. ESG factors cover a wide spectrum of aspects that may not be part of financial analysis, yet may have financial relevance. This might include how corporations respond to issues such as climate change, water management, health and safety policies, supply chain management, treatment of minority workers and whether they imbibe a culture of innovation & trust.

Let’s understand thefull form of ESG funds

E – indicates a company’s exposure to environmental issues such as energy conservation, pollution control, climate change, carbon neutrality, treatment of animals, water management, etc.

S – Social, includes companies’ ability to attract and retain skilled manpower at a socially responsible manner incorporating an inclusive workforce irrespective of gender, race or color. Other socially responsible initiatives could include providing the locals with access to education and medical facilities and avoiding product liability issues.

G- indicates a well-run company with strong governance, how does it interact with shareholders, how does the management drive leadership and bring effective adherence to policies and procedures, while fostering integrity, honesty and transparency at all levels.

Why should you make an investment in ESG? Investors can grow their corpus by investing in companies that take care of environmental, social and governance factors:

Companies who care about such values resonate with consumers and investors,
have lower costs and improved operational performance,
create sustainable value and
Enjoy corporate longevity.
For companies that do not incorporate ESG parameters they:

End up losing their customer base,
Fail to attract/retain good talent,
Run the risk of facing litigation and regulatory actions etc.
Therefore, ESG investing reduces your exposure to risk and contributes to growth over the long term.

ESG Investing is Responsible Investing You experience a sense of personal satisfaction when you choose to buy organic vegetables from the local vendor as compared to buying vegetables that look nearly half as fresh from a supermarket. Similarly, when you invest in companies that are sensitive to ESG parameters, you feel empowered to invest in companies that reflect the fundamentals that you believe in.

In coming times, corporate India will have to follow stipulated norms and regulations or provide extensive disclosures on adherence to responsible business practices.

ESG criteria broadens the ecosystem of how participants interact with each other. For instance, on the social side, it identifies companies that have built a sustainable relationship with employees, suppliers, communities and investors at large; and have built a strong reputation with the potential to generate more business. A significant proportion of a company’s valuation is tied to intangible environmental and social and governance parameters that material impact on its financial outcome.

4 strategies for investing in SIP

First, let’s start by understanding meaning of SIP Mutual Fund? This is a systematic investment plan (SIP) where investors make regular, equal payments into a mutual fund and it also allows investors to save regularly with a smaller amount of money while benefiting from the long-term advantages of rupee cost averaging.

Systematic Investment Plans (SIPs) is one of the easiest way to start your investment journey with an amount as low as Rs.500. In addition to this, keeping a few strategies in mind will help to achieve your goals quicker!

Is it likely that if you follow these strategies for starting a SIP mutual fund, it will help achieving your goals? Yes, it’s that easy provided this is done religiously.

Why should you start a SIP Mutual fund investment?
Firstly, this gives you a purpose for the investment plan. It gives you an estimate of your savings in order to achieve your specific goals. Secondly, it adds an emotional value for example: planning for a holiday, or buying a house. Investments made without any purpose or direction may not help you achieve your goals. This also becomes a futile exercise. Ensure you follow this step before investing in an SIP. Use an SIP Mutual fund calculator that determines your goals better

Think long term and not short term
SIP helps you navigate through market uncertainty and hence it is essential to keep a long-term investment horizon to average out the cost of your investments and give you the benefit of compounding.

Use Asset allocation strategy to reduce risk
It is not uncommon to see investors chase performance. This also comes with high risk and return factor that you need to understand clearly. While equity funds may have generated the progressive returns over the last few years, but one must not ignore the risks associated. Therefore, diversification in each asset class judiciously is essential i.e. between debt, equity and gold. So, your equity SIP portfolio should have a right mix of large and mid- caps, along with growth and value style

Choose funds that have stringent rating parameters
Past performance is not an indicator of future returns. This is an important statement as it justifies that there have been top performing schemes in the past that do not give such high returns anymore. Thus it is advised that investors should not choose an SIP mutual fund merely on the top performance. Therefore, you need to check not only quantitative but qualitative factors such as; are the funds well managed, is there a process driven approach and whether they stay true to its label, among others.